The following reviews are from our old website, and predate 2015. Items were ranked from 1 - 5.
Incredibly purple! It looks much darker in person (on my screen it looks like a softer, medium purple), and is far more impressive than any brand of purple shadow on the market. I am really excited for this color because there are many things you can do with it, and sooo many purple shadows to create. I adore purple, and it doesn't get more pigmented than this.
This is such a beautiful purple. By far the best matte purple eyeshadow I own. It presses easily and beautifully as well.